Top 3 tips to better marketing plans

It’s no secret that social media is majorly impacting the social and business environment. In fact, it has become the fastest growing medium for digital marketing, owing to impressive traffic generation of more than three billion people every month.

With an expected 25% annual growth over the next 5 years, social media is now a key factor in all successful marketing strategies.

If you need help to master social media marketing and give your business a much needed boost, keep these simple tips in mind when designing your marketing campaigns.

Outline A Plan

Before you can start reaping the rewards of putting your brand on social media, you have to set your goals and objectives, and form a roadmap to achieve them.

According a study at the Dominican University, you are 30% more likely to succeed if you lay your goals down beforehand.

Here are some things to consider when outlining a plan for your social media:

· Identify Your Audience

Who will benefit from your product or business, and what is the best language to appeal to them?

· Set An Objective

How do you want your audience to engage with your content? Is it just for brand recall, or are you selling your product through these platforms?

· Choose The Right Platform:

With so many social media platforms available, you can be spoilt for choice – but one wrong move can jeopardise your entire campaign. Decide which platform best serves your campaign’s needs to get the best ROI.

· Pick The Right Manager

Choosing who oversees your campaign is just as equally important. You need someone dedicated to constantly assess your strategy, and upgrade it if need be.

Brand image consistency

Create a consistent image for your brand that stands out from the rest.

You need your audience to associate certain attributes to your brand – this also allows them to relate to you more. They need to look at your content, and know it’s from you without even having to look at your handle/account name.

A study revealed that around 53% of Americans are more loyal to brands if they follow them on social media. So, a consistent tone and image that your audience identifies with will allow you to maximise your brand reach and opportunities.

Emphasise On Video Content

Gone are the days of long texts that audiences would read – today, content is all about being easy to understand, and less time consuming.

Consider this: according to Cisco, 82% of all internet traffic will be video-based by 2022.
Live video is a feature offered by multiple platforms, and it is something that all brand should explore. Also, posts that are bright, colourful and engaging are more likely to grab a user’s attention than long text-based posts.

Using social media is definitely in every business’s interest; whether you’re a Fortune 500 company or a startup, social media affords you the convenience of directly engaging with your customers.

In fact, it is a great place to generate brand awareness, as 33% of customers identify social media as the main medium for coming across new brands.

Remember that engaging your audience is a must, and if you follow our tips, you can create an efficient social media marketing strategy.